{"id":4176,"date":"2019-12-09T10:41:37","date_gmt":"2019-12-09T15:41:37","guid":{"rendered":"http:\/\/cdem.flywheelsites.com\/?post_type=publications&p=4176"},"modified":"2021-05-25T09:32:29","modified_gmt":"2021-05-25T14:32:29","slug":"from-kit-to-career","status":"publish","type":"publications","link":"https:\/\/www.cdem.com\/en\/publications\/from-kit-to-career\/","title":{"rendered":"From kit to career"},"content":{"rendered":"
\n

The Story of Marcel Dupas and his\u00a0Caddy<\/em>
\n<\/strong><\/h2>\n

Marcel Dupas took his time before embarking on an entrepreneurial career. At age 47, after years of working on his craft beer recipes, the brewer decided the time had come to market his own\u00a0Caddy<\/em>\u00a0beer.<\/p>\n

He named his inaugural brew after Caddy Lake, in Whiteshell Provincial Park. The moniker also evokes the refreshing water and joys of fishing so loved by the La Shoppe craft brewers. This pale ale is mildly hoppy to satisfy every palette.<\/p>\n

In October 2019, Dupas began contract brewing his product at Torque\u00a0Brewery. \u201cIt\u2019s only been available for a month, but the response is incredible! People tell us almost every day how much they like\u00a0Caddy<\/em>. And there\u2019s lots of positive feedback on our social media,\u201d he says.<\/p>\n

He got the idea to launch his own beer recipe back in 2015, when his wife gave him a beer making kit for Christmas. He used the malted barley, hops and yeast to make four bottles.<\/p>\n

\"\"<\/p>\n

The Caddy is now available in the province\u2019s MLCC liquor stores.<\/p>\n

\u201cWhen people tasted that beer, they said: \u2018It\u2019s good, but we want more!\u2019\u201d\u00a0Encouraged by the first positive results, Marcel Dupas quickly purchased what he needed to continue to brew and perfect his beer at home. All that time spent in his garage refining his art prompted him to call his brewery \u201cLa Shoppe.\u201d<\/p>\n

\u201cI want to keep the atmosphere of my garage, with friends dropping in, food and savouring the moment, but on a larger scale,\u201d he says.<\/p>\n

The entrepreneur now produces thousands of beers using a fermentation process that lasts around two weeks.<\/p>\n

While he has always had an interest in beer making, the people around Dupas have also played a key role. \u201cMy friends encouraged me by liking my beer. I decided it would be a good idea to produce more so that more people could enjoy it.\u201d<\/p>\n

\"\"<\/p>\n

While he admits the learning curve was long, it was very rewarding. Today, the St. Boniface resident is proud of the result. His\u00a0Caddy<\/em>\u00a0beer is beginning to make a name for itself on the market and is now available in the province\u2019s MLCC liquor stores.<\/p>\n

After four years, he now runs his own business. He uses social media platforms such as Facebook and Instagram to share his passion and promote his product.<\/p>\n

Any plans in the works for Marcel Dupas?<\/p>\n

\u201cYou bet. I\u2019d like to open my own micro-brewery with a tap room in the near future.\u00a0 And work with other people in the field. I have other kinds of beer to offer enthusiasts. But for now, my focus is on\u00a0Caddy<\/em>, the beer that comes in a sock!\u201d<\/p>\n

Marcel Dupas
\nOwner\/Brewer
\nBrasserie La Shoppe Brewery
\n(204) 887-0972<\/h3>\n

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