{"id":4339,"date":"2019-01-09T11:45:45","date_gmt":"2019-01-09T16:45:45","guid":{"rendered":"http:\/\/cdem.flywheelsites.com\/?post_type=publications&p=4339"},"modified":"2021-06-16T11:10:25","modified_gmt":"2021-06-16T16:10:25","slug":"toimoi-for-lifes-special-occasions","status":"publish","type":"publications","link":"https:\/\/www.cdem.com\/en\/publications\/toimoi-for-lifes-special-occasions\/","title":{"rendered":"Toimoi, for life\u2019s special occasions"},"content":{"rendered":"
\n

Franco-Manitoban entrepreneur\u00a0Marcelle Lussier<\/strong>\u00a0has taken up a new challenge: creating her own line of greeting cards called\u00a0Toimoi<\/a><\/strong>. The new collection was launched on November\u00a029 during a special unveiling ceremony in Winnipeg\u2019s Exchange District. This is just the beginning of a long series of exciting projects for Lussier.<\/p>\n

Lussier is already a seasoned entrepreneur. It\u2019s been almost 15\u00a0years since she created\u00a0Urbanink<\/a><\/strong>, a graphic design company that she runs in the Exchange District.<\/p>\n

\u201cUrbanink will remain Urbanink,\u201d says Lussier. \u201cOur services aren\u2019t changing. But like any graphic designer, we love printed products, paper. Five\u00a0years ago, we created some card designs, just for fun. This year, we decided to launch the new line of products, alongside our other activities.\u201d<\/p>\n

 <\/p>\n

The move is actually a logical next step for Lussier. Urbanink has long set itself apart itself by its interest in typography. \u201cTen\u00a0years ago, I bought an old typesetting machine from the 1930s or \u201840s for manual printing,\u201d she explains.<\/p>\n

Five\u00a0years later, she purchased a second\u00a0machine of the same kind, with metal letters. Her goal: to learn to use the devices for her own printing. \u201cWe\u2019re not yet at the point where we can do our own printing,\u201d she says. \u201cWe send our work to a printer in town, who\u2019s also agreed to teach us how to use the typesetting machines.\u201d<\/p>\n

The Toimoi product line currently includes 16\u00a0greeting card designs, 12\u00a0label styles, and wrapping paper. Most of the products are already available in four\u00a0Manitoba stores: Tiny Feast (1), JUNE Home Supply (2), Baked Expectations (3), and The Cheesemongers Fromagerie (4). \u201cOur goal is to distribute our collection in Canada and the United\u00a0States,\u201d says Lussier. \u201cIt\u2019s a special project and one that\u2019s very exciting for us.\u201d<\/p>\n

 <\/p>\n

There are greeting cards for every occasion: end-of-year celebrations, congratulations, successes. They celebrate all the big moments of life, in English and French. \u201cIt\u2019s a completely bilingual collection. Also, although some cards are for specific occasions, others can convey several different messages. We let people assign their own interpretations.\u201d<\/p>\n

There are also designs to suit all tastes. Some cards are full of bright or fluorescent colors, while others are more minimalist, sleek, or iconographic. \u201cWe\u2019ve always chosen designs that we like, that reflect who we are,\u201d explains Lussier. \u201cWe feel that if we like it, other people will like it, too.\u201d<\/p>\n

Next step: the launch of the Toimoi website, dedicated entirely to selling the brand on line. In the meantime, there\u2019s no shortage of ideas for this entrepreneur.<\/p>\n

 <\/p>\n

\u201cWe hope to grow and add new cards to the collection in the new year,\u201d she says. \u201cWe have ideas for notebooks and children\u2019s products. We also have plans to build a new studio so that we can use our typesetting machines once we\u2019ve mastered the technique.\u201d<\/p>\n

The long-term plan is for Urbanink to do its own printing and even offer its printing services to others in the future. \u201cIt\u2019s very exciting. We have a lot of projects in mind,\u201d adds Lussier. \u201cWe work a lot and we\u2019re still not clear on the direction things will take, but we\u2019re very happy.\u201d<\/p>\n

 <\/p>\n

TOIMOI.CA<\/h2>\n

Urban Ink<\/h3>\n

info@urbanink.net<\/a><\/h3>\n

70 Arthur Street, Suite 555<\/h3>\n

Winnipeg, Manitoba<\/h3>\n

R3B 1G7<\/h3>\n

204 261-0073<\/h3>\n

 <\/p>\n

Where to buy Toimoi products by Urban Ink:<\/strong><\/h3>\n

(1) 217 McDermot Avenue<\/p>\n

(2) 250 Kennedy Street, Unit 2<\/p>\n

(3) 161 Osborne Street<\/p>\n

(4) 839 Corydon Avenue<\/p>\n<\/div>\n","protected":false},"featured_media":4338,"template":"","type-de-publication":[69,68],"class_list":["post-4339","publications","type-publications","status-publish","has-post-thumbnail","hentry","type-de-publication-business-services","type-de-publication-news"],"_links":{"self":[{"href":"https:\/\/www.cdem.com\/en\/wp-json\/wp\/v2\/publications\/4339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.cdem.com\/en\/wp-json\/wp\/v2\/publications"}],"about":[{"href":"https:\/\/www.cdem.com\/en\/wp-json\/wp\/v2\/types\/publications"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cdem.com\/en\/wp-json\/wp\/v2\/media\/4338"}],"wp:attachment":[{"href":"https:\/\/www.cdem.com\/en\/wp-json\/wp\/v2\/media?parent=4339"}],"wp:term":[{"taxonomy":"type-de-publication","embeddable":true,"href":"https:\/\/www.cdem.com\/en\/wp-json\/wp\/v2\/type-de-publication?post=4339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}