Entrepreneur Spotlight Series: Anne-Claire Joffroy

Anne-Claire Joffroy

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We care about our entrepreneurs and follow them on their journey! Over the coming weeks, we will introduce you to a series of successful entrepreneurs from Manitoba. Today, we invite you to discover the inspiring story of Anne-Claire Joffroy from Un jardin sous les étoiles

Anne-Claire Joffroy

What products or services do you offer?

As a visual artist and painter, I offer original works and I work on commission. I also offer reproductions, cards, and gift items such as mugs and cake boxes.


What is your market?

My market is primarily feminine. And my clients are mostly therapists or they work in the field of wellness and/or personal development.


What is your vision for your business ten years from now?

A real publishing house with books, albums for children, games, etc… in the field of well-being, personal development, spirituality, and ecology. I would also like to open up a place to host retreats, workshops, and conferences.


What tool do you use the most in your work?

My smartphone.


What is the most important lesson that you have learned in your entrepreneurial journey?

Saying YES to all projects — as long as they are green for me and for the others. It’s a way to get out of your comfort zone.


How do you like to relax after a long day at work?

Sitting on my patio and looking at my garden, the trees, the plants, the animals. Just reconnecting with nature outside.


What was proudest moment in your entrepreneurial career?

It was the day that this woman called me and said that she wanted me to participate in her trade show. She had seen my booth at another trade show and she really wanted me to present my creations at hers because she found my booth so beautiful!


How do you generate new ideas?

My creative process is constant. New paintings become illustrations for new products. When I design new products, I look at what else is out there and I think, “Hey, some paintings about that would be really cool!”

Anne-Claire Joffroy

How did your business idea come about?

My business was born thanks to the success of my paintings on social media. Many people asked me to design cards and prints.


What do you think are the most important skills for an entrepreneur?

Creativity, audacity, interpersonal skills, organization.


One thing people don’t know about you?

My dream: to turn my paintings into stained glass windows.